Social acceptability of cigarette smoking sure has changed. These days, people are up and arms that there is a cartoonish character promoting cigarettes, even though no Joe Camel ads seem to be specifically targeting a younger age group. Just the fact that he is drawn and not a man riding a horse with a cowboy hat, he gets a bum rap. Just to put Joe Camel in perspective, check out this advertisement from the Flintstones way back in the day:


















